Somebody once said that the only difference between a salesperson and the rest of the world is that the salesperson knows they are in sales. As an IT services and technology professional, no matter what title you have on your business card, understanding that fact is more important today than ever before. Join West McDonald, Tigerpaw’s Chief Noise Maker, in this transformational interview with Dr. Cindy McGovern, the “first lady of sales” at DrCindy.com and bestselling author of Sell Yourself. They’ll take you on a journey of self-understanding as you learn how to master your own personal brand and inner-sales guru. If you’d like to grow your business and the legacy that is your personal brand, this meeting of the minds shows you:
- How a professor became the leading sales guru for non-sales professionals looking to own their personal brand
- Why everybody servicing customers’ technology stack must finally own and manage their personal brand and sales responsibilities
- How to control what people say about you when you are not in the room
- Ways to attract the personal brands and team members that best align with your corporate culture and values
- Why empowering your personal brand is so important in an increasingly “work from anywhere” world
- How every email you send is a sales transaction (and how to master them!)
- Easy ways to start refining and empowering your own inner sales guru for more sales and personal success.
Whether we like it or not, we’re all in sales, and this interview will give you the insights and inspiration to do it YOUR way.
How important is personal brand to you? Is it just another buzz term or is it key to personal and professional success? Leave your comments and join the conversation!
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